China cup pot net (Cuppot.com) reported: recently, in a business communication on the BBS, marketing as one which enable the company's President says: if you create value for customers, the customer will open the door to welcome you. For cup pot products market in China, the biggest challenge is how to create value for customers. Especially for the development of the growing cup pot, small and medium enterprises in our country, at least before creating value for customers should do the following three aspects.
First, to set up the communication mechanism between with dealers. Create value for customers is the premise of deep understanding of customer, really do want to customer thought, the anxious customer anxious, with customers in the market analysis, product research and development, the synchronization of service support, etc. For cup pot of enterprise customers is the most direct distributor, for dealer's demand, to examine, positioning the products and services of the enterprise, this need enterprise strategic transformation, cup pot between companies and distributors need to fully trust, understanding and support, so it is necessary to establish communication between dealers and.
Second, strengthen the research of final consumers. The development of the dealers come from? The fundamental as well as consumers. Not to strengthen the research of final consumer, will not be able to accurately grasp the vagaries of industry trends, will not be able to capture the fleeting keen market opportunities, it cannot create value for our customers. Many high-tech laboratories in the world for the study of the concept products to consumer experience, adjust the research direction from the reaction of the consumer experience, provide more market prospect technology for manufacturing enterprise, is also crucial.
Third, cultivate the cup pot consumer trust the brand. Through the implementation of brand strategy, not only for their own good, but also create the value for their dealers, let oneself enterprise to produce a product becomes cup pot industry quality guarantee, making its own brand consumer trustworthy brand, the vacuum industry benchmarking, become plastic cup industry leader... . In the long run, have laid a solid customer base, want to become a cup pot industry leader will no longer be an unrealistic dreams.
In addition, the understanding of the glass brand perceptions of products can be based on people, where the measuring products in people's hearts. Successful brand is part of the unconscious, if a product can be consumer instinct consciousness form of alarm clock, then the product must be broad is the way in the future. Cup pot items. With the rapid development of industry, product homogeneity serious, enterprises in the rapid increase in the number of, cause each cup pot of enterprise's market share has large limitation. Therefore, we need to change the market structure.
Related to cup pot industry a series of creating customer value, it not only requires cup pot enterprise attaches great importance to the customer's current interests, also require companies to pay more attention to customer dynamic and long-term interests, in the fierce competition of market environment, can stick to the idea of harmonious development, need of entrepreneurs with strategic vision and boldness of vision. As long as perseverance, over time, the cup pot of domestic enterprises can become the industry "leader", towards a brand in the World Cup.